South Africa's Top 20 Best Liked Ads of 2016


Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.

Congratulations to the brands, marketers and agencies on their stunning achievement in creating the ads that South Africa loves!

RANKADCREATIVE AGENCY
1Samsung Galaxy S7: SisterLeo Burnett Chicago
2Vodacom: Play Every DayOgilvy & Mather Johannesburg
3Nivea: Rich Nourishing Care1886
4Lays: DistractionTiempo BBDO
5McCain: Jonathan Thanks his MomJoe Public
6Ford Ranger: The Science of Tough ComboGTB Asia Pacific
7Pampers: Active Baby Dry, Driest DiapersSaatchi & Saatchi Brands Rock
8VW Polo Vivo: School KidsOgilvy & Mather Cape Town
9Nestlé Cerelac: Little 1’sOgilvy Healthworld
10Coca-Cola: Anthem #EnjoyTheFeelingMercado-McCann
11Toyota Hilux: The All New Era of ToughFCB Joburg
12Fattis & Monis Pasta: The Stuff of LegendsTBWA
13Wimpy: DeWors BreakfastFCB Joburg
14Debonairs: Gogo Crammed CrustFCB Joburg
15Spur: Second to NoneThe Haas Collective
16Samsung Galaxy S7: SinkLeo Burnett Chicago
17Cadbury Dairy Milk: FlavourismSaatchi & Saatchi Sydney
18Baby Soft: Feel as Clean as Brushed TeethOgilvy & Mather Johannesburg
19Adidas: Sport Needs Creators72 and Sunny
20Pampers: Pampers Pants, Great FitSaatchi & Saatchi Brands Rock






























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