This Vodacom Ad was voted the most liked by SA audiences — Do you agree?


For the second time in a row, Vodacom’s summer promotion has received recognition for advertising excellence. The Play Every Day 2016 summer advertisement has been awarded Kantar Millward Brown’s Q4 Best Liked Ad.


Vodacom’s campaign, featuring the now famous ‘Instagrannies’, gave customers the chance to become a millionaire, win data, airtime, devices, and lifestyle prizes such as a trip overseas and weekends away. 


Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials rated as the most liked by a South African audience. The study offers deeper insight and understanding around the performance and effectiveness of advertisements.

The Best Liked Ads list is based on the Adtrack newcomer measure, which is the first in-market measure approximately two weeks post-launch for all new brand commercials flighted. The measure for each advert includes ‘prompted awareness’, ‘verified noting’ and ‘liking’.

Around 2 200 new brand ads were measured against a nationally representative TV viewing population, with each ad tested against a weekly sample of 200 people. The top 10 for the quarter were identified by ranking the liking scores and filtering out all executions that achieved a noting below normal levels.

Watch the ad below;




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