Tuesday, January 10, 2017

The authentic Mexican beer has arrived on South African Shores

The free-spirited, authentic Mexican beer is here! Sol, the truly independent and adventurous global beer has hit our shores, just in time for summer. Inspired by the rising sun and the celebration of “Espiritu Libre” – the spirit of freedom – this refreshing beer is sure to make its mark in South Africa.

“South African consumers are seeking adventure and are looking for a beer that allows them to explore new tastes and support their thirst for self-expression and individualism. Enter Sol. Free-spirited and adventurous, Sol is sure to make an impression with those looking for a little bit more,” says Marcel Swain, Marketing Manager for New Brands at Heineken® South Africa.

“We are thrilled to bring Sol to South African beer fans!”

This gift from the heart of Mexico brings with it generations’ worth of knowledge and expertise in beer brewing. Sol’s journey started in a brewery near Mexico City in 1899. Named in honour of a beam of light shining through the roof - Sol, the Spanish word for “sun” – Sol is brewed with the supervision of Cerveceria Cuautemoc Moctezuma with passion and soul for a refreshing taste and bright colour.

It may be a newcomer in South Africa, but with its no nonsense boldness, Sol is ready to make new fans from local beer enthusiasts.

“Sol is a great companion for the summer months. Whether you’re out looking for adventure or simply lazing by the pool, it promises the perfect balance of refreshment and inspiration. Energised by the sun, the iconic, transparent bottle is filled with the charm of Latin imperfection with the Sol stamp glowing confidently at its heart, captured inside and outside the bottle. Kick-back, taste and savour ‘Espiritu Libre’,” concludes Swain.

Sol is available at leading retailers nationwide. Recommended Retail Prices: R79,95 for a 6 pack and R289,95 for a 24-bottle case. 

For more information, visit www.theheinekencompany.com.

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