PUMA South Africa is partnering with model, actress and PUMA ambassador Nomzamo Mbatha to drive the brand’s global women’s campaign ‘DO YOU’ which encourages women to be confident, motivated, and never willing to compromise on anything from their personal style, to their workouts, to their life.
“I think we are definitely living in a time where women are taking back their identity, we’re taking back the narrative of feminism and we’re saying, I’m going to do me,” says Mbatha.
“The only way to ‘DO YOU’ is to be you.”
The campaign inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It is inspired by a Rihanna quote, “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”
The ‘DO YOU’ campaign offers an assortment of cross-category product from PUMA’s Running & Training and Sportstyle collections dropping in stores from October.