Following in its tradition of partnering with local celebrities, fashion retail brand LEGiT has once again picked one of South Africa's rising stars to collaborate with on their latest fashion range offering. For their summer range collection the brand has teamed up with television personality, Ayanda Thabethe.
This Summer the brand will be relaunch the Limited Edition summer range in the form of a shop in shop available exclusive to LEGiT stores! The collection on offer includes three capsules including the festival shop, the holiday shop and the party shop.
“The diversity in the fashion will ensure that every customer finds an item or ten that suits her personal style perfectly with much of the brand focus being on redesigning and ensuring that the range is home grown and relates directly to our customers” says Bongi Marabe, Head Buyer: LEGiT.
For her collaboration with the brand LEGiT says Ayanda is the perfect balance of strong, confident and warm, and is disarming with her radiant smile. According to the LEGiT, the actress, TV host, model and business owner encompasses the go-getter attitude that is an inspiration to many South African women — all that she does and is speaks directly to who the LEGiT customer is.
“As a brand, we are excited to collaborate with Ayanda Thabethe for the Limited Edition range. Our collaborations are about finding great synergies,” says Ocean Ngobeni, Brand Manager for LEGiT.“Her fashion sense and career made a perfect match to collaborate with LEGiT who celebrates young, carefree and driven you women and who appreciates value. Our Limited Edition range offers a day to night solution for our customers who are very aspirational, trendy and fun, wants to look good without breaking the bank”.