There is a new fashion house in the industry and it is making a huge mark on the fashion scene. Quiteria Kekana and George Malelu's Quiteria & George brand is fast becoming the must wear brand on the red-carpet and I salute them for their success.
Kekana and Malelu met in 2010 when Kekana was ambassador of the Mpumalanga Fashion Week where Malelu was showcasing his collection.
They met, they clicked and magic was born... as they say; the rest is history. Fast forward to 2016 and the pair has become the go-to designers for Goliwood's glitteratti. There is no major red carpet in South Africa right now where you won't find a celebrity wearing a Quiteria & George creation.
Everyone from Thando Thabethe, Dineo Moeketsi, Zikhona Sodlaka, Tamara Dey, Jessica Nkosi, Lerato Kganyago, just to name a few, call on the duo when they need a dress for an event.
Following the scandal with True Love excessively photoshopping her pictures, and speaking about her outfit on the South african music awards red-carpet, Lerato Kganyago said this about the deign duo;
"I love Quiteria & George, they know how to work my body, my real body not the photoshop body.They show me true love not false love"
VEntertainment presenter Nomuzi Mabena, pop artist Kayla Neilson, ANN7 anchor Abigail Visagie and former Big Brother housemate Weza Solange have also worn the designers' outfits on the catwalk.
Quiteria & George also provided dresses for BET reality talent search show, Top Actor Africa. Minnie Dlamini donned one of their dresses when she hosted The PSL Awards recently.
Personally, I love that the duo's success is not coming from them trying to be celebrities. It is their work that is getting them attention. They are not a manufactured brand shoved down our throat by the media.
Like many designers, no matter how talented they are, they don't always get it right. Celebrities such as Dineo Moeketsi and Boity Thulo have ended up on fashion flop lists in dressed made by the designers, but that is part of greatness. You cant win all the time but you make a mark.
These are not the fashion week flossers, who can't even sell their clothes. Quiteria & George have built their business on their terms and the attention of the fashion industry followed. Young girls are now clamouring to get a matric dance dress made by the duo. I am constantly seeing women post beautiful gowns on Instagram which are designed by the pair.
I have said this on my article BEYOND FASHION WEEK. If you are not building a brand that sells then you can't really call yourself a proper designer. You may be a celebrity by showcasing at fashion week and boasting about your celebrity friends, but at the end of the day... if it ain't making money, it makes no sense.
This week the designers went on a media blitz. They appeared on shows like Afternoon Express, Mzansi Insider and Cliff Central to talk about the brand, careers and future plans. I have not seen of the interviews but I am pleased that they are only doing this now. They are a business and have to promote their work.
We #OpenUpTheIndustry this year and what a perfect time to celebrate young, talented and determined creatives within the industry who are going about this entertainment industry business thing the right way.
Conquer the world boys. We are watching you!