When Marie Claire South Africa announced that for the November issue they will be recreating some of the most iconic and controversial fashion ads of our time, we wondered which local celebrity would be brave enough to go commando for the nude ads. Well Vuzu presenter Lalla took the challenge!
When you have a killer bod like Lalla I guess you can afford to take risks and flaunt what yo mama gave ya.
Lalla Hirayama took up the challenge and was photographed in a recreation of Yves Saint Laurent campaign for the Opium fragrance which was originally modeled by English author and fashion model Sophie Dahl.
Like Dahl, Hirayama is pictured posing naked against a black satin backdrop.
The origianal infamous Yves Saint Laurent Opium perfume advert was named as the eighth most-complained about in the last 50 years in a survey released by the Advertising Standards Agency in the UK in 2012.
The campaign first made headlines in 2000 when the French fashion house plastered the image of red-headed Dahl, unclothed but for some sparkly jewels and a pair of heels and posing suggestively, on billboards around the country.
Shot by Steven Meisel, Tom Ford - who was then the newly-appointed creative director of YSL - hoped the advert would put the then-ailing brand back on the fashion map whilst also giving a nod to house's history of sexual provocation and female liberation.
Ford's technique worked and the image has since become synonymous with the house, and Opium - which was first launched in 1977 - remains one of YSL's best-known scents.
The ASA received 948 complaints that the image was too sexually suggestive and unsuitable to be seen by children. As a result it was removed from billboards, but was still allowed to be used in appropriate magazines.
"I think the photograph is beautiful... it was seen as being anti-women, when in fact I think it is very empowering to women."
Interestingly, Marie Claire South Africa states that the ad holds the record for the ‘most complained about’ ad of all time.